After the epidemic, with the easing of the supply chain and the rebound of manufacturing demand, the process of national economic recovery has begun to show an upward trend. During the 14th Five Year Plan period, the country will continue to increase investment in infrastructure and new energy industries, which will also drive the performance growth of products such as frame circuit breakers, molded case circuit breakers, and isolation switches. The overall market of the low-voltage electrical industry is showing a steady recovery trend.
At the just concluded 2023 Industrial Expo, Siemens APT, as a leading low-voltage control appliance manufacturer in China, showcased a series of highlight products to multiple industries. At the same time, Yao Qi, General Manager of Suzhou Siemens Electrical Co., Ltd. Shanghai Branch, also accepted an interview with gongkong @ to share with us the digital innovation process of Siemens APT under the background of specialization and pragmatism.
Full load of all products, forging ahead in fifteen years
As a pioneer in the low-voltage component industry in China, APT joined Siemens in 2008 and has been “forging ahead” for fifteen years since then. At this CIIE, Siemens APT showcased the culmination of its products over the past fifteen years, offering nearly 70000 different product categories for customers to choose from. Siemens APT closely follows the latest market trends and has a clear and clear product layout. Currently, the focus is on special applications in wind power, photovoltaics, energy storage, and automotive manufacturing processes, and corresponding products have been launched to meet the customer needs of emerging industries.
Faced with a new round of industrial revolution under the current digital technology and competition trends at home and abroad, Siemens APT mainly empowers product competitiveness from two directions. Yao Qi said, “Firstly, we will continue to focus on our expertise in the industry and provide customers with more cost-effective and competitive products. Secondly, based on the needs of emerging and hot industries, we will achieve more possibilities in the future industrial development path.” It is reported that Siemens APT has already provided specialized products for energy storage in the photovoltaic manufacturing industry and gradually strengthened its research and development intensity. At the same time, this year we have also begun to leverage the power of Siemens EP platform to provide customers with high-quality performance products with market competitiveness in integrated innovation.
Digitalization Empowers APT to Step Out of High Quality “Acceleration”
With the continuous improvement of domestic low-voltage control products and research and development technology, some excellent enterprises have gradually participated in the global high-end market competition with their system solution capabilities and long-term accumulated brand influence, and Siemens APT is one of them.
In Yao Qi’s view, Siemens APT is both a beneficiary and a promoter of 5G and IoT digital industries. Under the digital framework, two main things have been done: firstly, empowering products and technologies through digitization to enhance APT’s core competitiveness; The second is to actively embrace the digital age. At present, APT has reached deep cooperation with some electronic manufacturers, providing customized products to meet the special needs of industry customers, and helping the industry accelerate its development.
At present, Siemens has a very comprehensive industrial internet platform, leading the layout of the digital ecosystem. Siemens APT is actively embracing the platform to reach a wider customer base. Yao Qi explained, “We need to do a good job of internal integration on the Siemens Industrial Internet platform, so that users can directly choose APT’s products on the platform. At the same time, we are actively optimizing APT’s own product database, adjusting management structure, and making adjustments based on customer needs to provide the platform with better, more stable, and more cost-effective products.” While actively embracing the platform, we focus on providing customers with practical products and services, We have seen a company that is not afraid of challenges in the wave of digital and real integration, adheres to its original intention, and works hard to implement it.
Cultivate internal skills and maintain strategic resilience
Currently, the global manufacturing recovery, supply chain diversification, and uncertainty in future markets coexist, posing great challenges to manufacturing enterprises in terms of production capacity, costs, and other factors. Siemens APT deployed early with a forward-looking mindset, revised its main products and business direction, and deeply focused on hot industry customers. Its performance showed an upward trend in the first half of 2023, and it delivered a good answer sheet.
“Siemens APT has always adhered to the concept of resilient development, insisting on providing customers with stable ‘high cost performance’ products and services.” Yao Qi discussed the measures, I am quite confident: “Cultivating internal skills and maintaining resilience is a development opportunity for us, who are fully prepared. From ‘production, supply and marketing’ to ‘sales, supply and production’, from customer service to ecological construction, APT optimizes every node as much as possible, and improves its competitiveness in all aspects from research and development to service.” In the future, customer demand is not only for products, but also for the added value of products extending outward. Siemens APT continuously expands its industry customers through more comprehensive product lines, and with the support of the Siemens platform, actively embraces industry development and enables Chinese manufacturing to go global.
For Siemens APT, this year is still a year of forging ahead. Under the sedimentation of time, Siemens APT has always adhered to the principle of quality achieving industrial beauty, providing the best choice for various needs in the field of industrial control and automation. We also believe that in the tide of era change, we will continue to use specialized and pragmatic concepts, digital products and services to cope with the uncertainty of the future market, and open up new development ideas for the low-voltage electrical field in China.
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