In today’s industrial display technology field, with the rapid development of technology and the continuous evolution of market demand, enterprises are facing unprecedented challenges and opportunities. Especially in the wave of intelligent manufacturing and industrial automation, the role of high-end display technology has become increasingly important. How enterprises find a balance between technological innovation, market adaptation, and sustainable development has become the key to determining their future success or failure.
At the recently held “Gathering Small to See Big, Boundless Future – Tianma Microelectronics Special Display Roadshow 2023” event, Tianma Microelectronics not only reviewed the innovation process of the past 40 years, but also gave a high outlook on future development strategies and technological directions. During the roadshow, the executive team of Tianma Microelectronics received in-depth interviews from media such as China Industrial Control Network. From their persistent pursuit of quality and keen insight into customer needs, it can be seen that Tianma Microelectronics has achieved success in the field of specialized displays not only because of its leading position in technological innovation, but also because of its more than 40 years of experience and insights in the global industrial display market.
Innovation first, Tianma Microelectronics builds a global high-end specialized display industry
Faced with competition in the global display market, especially from other leading manufacturers, how Tianma Microelectronics, as a leader in the global display industry, responds to market changes and technological challenges, as well as its long-term development strategy and innovation plan, is an important factor in evaluating its future potential.
Mr. Cui Peng, Vice President of Tianma Microelectronics, emphasized in an interview with media such as Industrial Control Network that Tianma Microelectronics has a layout in advanced display technologies such as a-Si, LTPS, OLED, Micro LED, and Mini LED. He believes that the development of these technologies has not only improved display effects, such as brighter colors and faster response times, but also achieved higher energy efficiency. Especially in the aspect of flexible display technology, the innovation of Tianma Microelectronics has opened up a Xintiandi for a wide range of application scenarios, such as applications in automobiles and wearable devices.
Cui Peng, Vice President of Tianma Microelectronics
From this specialized display event, it can be seen that Tianma Microelectronics is focusing on more high-end display technology and specialized display capabilities, and has made breakthroughs in flexible display technology, providing innovative solutions for various application scenarios. Among them, the specialized display products cover multiple segmented markets such as industrial control, medical, and smart homes, reflecting Tianma Microelectronics’ ability to meet specific industry needs. In addition, through customized solutions, Tianma Microelectronics meets the diversified needs of the market and demonstrates its industry leadership position in quality control and customer service. On the product line, Tianma Microelectronics showcases the A series including AI+IoT, the P series for industry and healthcare, and the C series for commercial displays, showcasing the technological depth and application breadth that match the digital era of industry and manufacturing. Tianma Microelectronics’ innovation and market strategy not only demonstrate its technological leadership, but also demonstrate a keen understanding of market changes and a commitment to long-term sustainable development.
Ms. Liu Jin’e, Deputy General Manager of Research and Development of Tianma Professional Display Business Unit, mentioned the diversity of professional display business and the wide range of technical requirements. She emphasized that in traditional specialized display fields such as industry and medicine, there are high requirements for product stability and image quality, including high contrast, high color gamut, and low color deviation. In addition, Tianma Microelectronics has made significant breakthroughs in harsh usage environments such as temperature tolerance, UV irradiation, anti-static discharge (ESD), and mechanical vibration resistance, and is currently at the forefront of the industry.
Ms. Liu Jin’e, Deputy General Manager of Research and Development of Tianma Professional Display Business Unit
Regarding the A-series market, Ms. Liu Jin’e pointed out that the company currently mainly promotes products with high pixel density (PPI) and high transmittance, as well as high-frequency driving and rapid response technology. The speed of iteration in this market is fast, and Tianma Microelectronics hopes that technology development can quickly move towards mass production. At the same time, she also mentioned the company’s future work in functional integration, such as the development of overall touch integration technology, including size expansion, NFC function integration, and three color function integration.
From the perspective of product line and market strategy, Industrial Control Network believes that Tianma Microelectronics places great emphasis on meeting the personalized needs of customers in different industries. This strategy not only reflects Tianma Microelectronics’ long-term insight into market demand, but also demonstrates its technological comprehensiveness and flexibility in market adaptation.
“Realizing, deepening, stabilizing, and refining”, directly addressing industry pain points and value empowerment
For the current industrial and manufacturing industries, including the display industry, the refinement requirements for products, operations, and supply chains are gradually increasing. Especially in the context of digital development, scenario applicability and user pain points are issues that every upstream enterprise needs to face.
Mr. Cui Peng emphasized the strategic goal of Tianma Microelectronics to be “practical, in-depth, stable, and detailed”. He stated that “practical” reflects the company’s commitment to ensuring the practicality and reliability of its products and services through a professional team; “Deepening” demonstrates in-depth research on various application scenarios and provides customized solutions; “Stability” reflects the importance placed on quality control and supply chain management, ensuring the stability and safety of products; “Being meticulous” focuses on providing precise services to each market and customer demand, reflecting the company’s attention to details and high responsiveness to customer needs.
Similarly, from the perspective of industrial control networks, the strategy of Tianma Microelectronics not only meets the growing demand for high quality, customization, and reliability in industries such as industry, healthcare, and consumption. Especially in the context of rapid development of display technology and increasingly fierce market competition, the practicality of products and services, in-depth research on segmented markets, strict quality control requirements, and precise response to customer needs are key factors to ensure the sustainable development and market competitiveness of enterprises.
Mr. Jin Minhong, Deputy General Manager of Products at Tianma Professional Display Business Unit, also added in an interview that Tianma Microelectronics has been able to work with industry partners to provide solutions that generate more value for the development of industrial digitization and intelligence, such as the technology and product innovation required in different professional scenarios such as human-machine interface (HMI) and programmable logic controller (PLC). Moreover, Tianma Microelectronics has collaborated with some clients to develop products including system versions and software and hardware integration, providing integrated services to meet the needs of specific industries and continuously enhancing Tianma Microelectronics’ competitive advantage in the field of specialized displays.
Jin Minhong, Deputy General Manager of Products for Tianma Professional Display Business Unit
Industrial Control Network Review
When we look at the achievements and future strategies of Tianma Microelectronics, its success is not an isolated phenomenon, but a concentrated reflection of the development trend in the field of industrial display technology. Both the display field and industrial digitization are currently in a critical period of transformation, with technological innovation, market adaptability, and customization being the main driving forces for the development of enterprises and the entire industry. For Tianma Microelectronics, maintaining a leading position in the display market in the future is the cornerstone, but the most important thing is to play a strengthened leading role in the segmented markets represented by specialized displays. Whether it is in the industrial, medical, or consumer markets, we will have a long-term optimistic outlook on the innovative benefits of Tianma Microelectronics.
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